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Social Media

Responsible Department
University Wide
Effective Date
Revision Date
  1. .

    Policy Purpose

    The University of North Georgia (the “University") embraces Social Media as a prominent form of interaction and the opportunity these tools provide to communicate with the University community, including students, faculty, staff, parents, alumni and external interested parties. This policy regulates the creation and use of University Social Media Accounts.

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    1. Social Media – Media based on the use of web and mobile technologies that allow for user-generated exchanges of information. Social Media is a term used to describe web-based tools and platforms that enable individuals the ability to share and communicate ideas with each other quickly and publicly. Examples include, but are not limited to, Twitter, Facebook, LinkedIn, Pinterest, YouTube, Flickr, Instagram, Google Plus and Tumblr. Social media may also include discussion forums, blogs, Wikis, and video-sharing.

    2. University Social Media Account/Page – Any registered account administered by an official University department or unit on any social network used in support of the business function or needs of that unit.  Typically, these accounts include the name of University of North Georgia and the name of the unit.  (Accounts administered by any other groups or individuals are considered non-sponsored accounts, and the University is not responsible for the content shared on those accounts.)
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    Policy Statement

    1. While the University respects the right to speak on matters of public concern as a private citizen, members of the University community are expected to use all forms of Social Media lawfully and respectfully and maintain integrity – one of the University’s institutional values. The University will apply the same laws, codes, regulations and policies regardless of whether communications take place via Social Media or face-to-face.

    2. The University authorizes the creation and use of University Social Media accounts, provided their use is professional, protects the reputation and brand of the University, and complies with University policies and applicable laws and regulations.

    3. All University Social Media Accounts must be coordinated through, vetted and approved by the Office of University Relations.

    4. The Office of University Relations shall oversee the University’s presence on Social Media platforms and reserves the right to regulate Social Media Accounts.

    5. Posts and other content added by administrators of University Social Media Accounts are official University content and are the property of the University.

    6. Faculty, staff, students, Structured Volunteers, and Affiliates shall keep their personal Social Media sites/accounts separate from University Social Media.

    7. Information posted on personal or University Social Media accounts will be treated like any other public information and may be considered when addressing potential violations of law or policy.

    8. The University does not govern or regulate content on personal Social Media accounts by faculty, staff, students or others.  When speaking or acting as a private person, individuals should avoid creating the impression they are speaking or acting on behalf of the University.

    9. This policy applies to the use of University Social Media Accounts by University faculty, staff, students, Structured Volunteers, and Affiliates to represent or discuss matters concerning the University and applies when representing the University or discussing matters concerning the University.

    10. The University reaffirms its commitment to freedom of speech as guaranteed by the First Amendment to the United States Constitution. Accordingly, nothing in this policy is intended to limit any speech or conduct protected by the First Amendment.
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    Support Information

    1. Content posted to a non-University Social Media Page using University computer equipment or network is subject to this policy and the University Information Technology Acceptable Use Policy.

    2. Depending upon your affiliation with the University, your online activity may be subject to other applicable policies and laws including but not limited to:
    3. Posting on University Social Media by Users

      1. The University does not continually monitor Social Media and thus cannot immediately review every comment posted on University Social Media Accounts. User-provided content is not screened or evaluated during the submission process. Opinions expressed by users do not necessarily reflect the opinion of the University and the University cannot immediately verify the accuracy of such posts. The University reserves the right to remove content and to revoke the user's privilege to post to University Social Media Accounts.

      2. Users are encouraged to report content that violates the Social Media platform's code of conduct, University and/or USG policies or the law to the Office of University Relations.

      3. Users are encouraged to report to University Public Safety any dangerous or threatening activity.  Reports can be made via See Something/Say Something or Anonymous Tip.
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    1. Each University Social Media Account must have at least two account administrators assigned to monitor the site and ensure it adheres to the following:

      1. Has approval of the unit head and is registered with the Office of University Relations.

      2. Includes the prescribed disclaimer statement regarding opinions and links contained within the site.

      3. Adheres to the terms of use/service set forth by any applicable third-party Social Media Outlet.

      4. Complies with all laws, regulations and University policies, including but not limited to harassment, privacy, confidentiality, copyright, trademark, intellectual property, information security, information technology, commercial soliciting and libel.

      5. Uses University symbols and trademarks in accordance with University policies.

    2. Any additional related operating procedures must comply with and should reference this policy.

UNG follows Section 508 Standards and WCAG 2.0 for web accessibility. If you require the content on this web page in another format, please contact the ADA Coordinator.

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